It refers to pre-built mobile app frameworks that businesses can brand as their own. These apps offer basic features and functionalities that can be customized in a limited area but when it comes to scalability and security it is restricted to changes and improvements.Pros
Faster Time to Market: They can be launched quickly, as they are based on existing codebases, also known as clones.
Lower Development Costs: Ready-to-use templates, design, and development. It becomes more affordable compared to building an app from the start.
Basic Features: Segments such as social media integrations and basic user management are typically already built into white-label mobile apps.
Cons
Limited Customization: While white-label solutions allow for branding they don’t offer the level of customization that Instagram requires. Such as features, like custom photo and video filters on Stories, feeds, and chats with advanced AI algorithms, were unique and required a level of flexibility that white-label software development simply couldn’t provide.
Scalability: It is for sure that it is needed to rise rapidly and effectively. It might not have been equipped to handle this mostly when it is dealing with unlimited of daily active users.
User Experience: This platform offers a basic user interface, which wouldn’t have been impressive enough for Instagram to differentiate itself in the competitive social media market. The need for unique UI/UX has made it stand out from other competitors.
Official URL: The Bright and Dark Sides of White Label Mobile App Development over Custom App Development